Future - JUST THE BEGINNING (Official Live Performance) | Vevo

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Future - JUST THE BEGINNING (Official Live Performance)

In the last decade no rapper has been on a more sustained heater than Future. With ‘Dirty Sprite 2’ and ‘What a Time To Be Alive,’ the Atlanta native changed the sound of mainstream hip-hop. With ‘HENDRXX’ and ‘Beast Mode 2,’ he took the mask off and crowned himself the Toxic King. This reign continues as “WAIT FOR U,” with Drake featured and Tems sampled, currently dominates radio. His new ‘I NEVER LIKED U’ album is further evidence that his artistic identity is broad and complex. The title comes off like a juvenile text response to being left on read. But it’s also a defensive phrase, a means of shielding true emotions. Future gets away with minimal interviews and a furtive social media presence because he wisely builds a gripping mythology into his music...and because he’s so damn prolific. So who is he? Check the music for answers. The 20-plus albums he’s made in a decade are diary entries, and like any autobiography the lines between truth and fiction get blurry. Like many, we’ve been fans for a while, previously capturing Official Live Performances with him in 2019. When it was determined we should run it back, the Vevo crew linked with Future in Miami, a city that embraces glitz and healthy hedonism. Perfect match all around. Now hop in the passenger seat and ride with “Just The Beginning.”

Future

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Executive Producer: JP Evangelista

Executive Producer: Micah Bickham

Executive Producer, Contrast Films: Jordy Wax

Director: Luis G. Santos

Creative Director: Chris Pereira

Director of Photography: Erin G. Wesley

Senior Line Producer: Jen Bates

Line Producer: Maddy Schmidt

Producer, Contrast Films: Cole Brian

Producer, Contrast Films: Haley Sliger

B Unit Director: Jared Malik Royal

B Unit Cinematographer: Skyler Brown

Production Designer: Damian Fyffe

1st AD: Ibrahim "Ham" Yilla

2nd AD: Knia Bonds

Cam Operator: Joe Sanchez

1st AC: Alexandra Taupier

2nd AC: Chloe Irigoyen

2nd AC: Danny Lucio

Jib/Crane Op: Ricardo Blasco

Steadicam Op: Jorge Bustamante

DIT: Adam Lighterman

VTR: Henry Lopez

A1: Casey Graham

Production Assistant: Alex Castellanos

Production Assistant: Marjory Leposky

Production Assistant: Ines Montero

Production Assistant: Maddie Kelly

AD PA: Gerin Dash

On Set Dresser: Max Upia

On Set Dresser: Joel Figueroa

On Set Dresser: Jackson Labaze

Prop Master: Luis Roman

Lighting Designer: Christopher Fernandez

Best Boy Electric: Lavelle Higgins

Electrician: Danny Demergian

Electrician: Jim Hopkins

Key Grip: Charlie McGowan

Best Boy Grip: Paul Womack

Grip: Vlad Ozuna

Grip: Chris Estrada

Grip: Johny Sider

Grip: Juan Demarzini

Motion Design: Sydney Emery

Design Lead: Sydney Emery

Design: Nick Resnicow, Keith Wright

Photographer: Daniel Zuliani

Editor: Kevin Rose

Color: Company3

Colorist: Joseph Bicknell

Post Production Supervisor: Michael Colman

Project Manager, Post Production: Dominic Siri

Music + Talent: Annie Shapiro + David McTiernan

#Future #INeverLikedYou #Vevo